Consultant, Interactive Media at Gerson Lehrman Group
September 2007 - January 2011
-Provide insights and guidance to private equity firms interested in investing in various media-start-ups to enhance their portfolio.
-Specialize in customer Acquisition, Retention and Attrition reversal.
-Forward thinker; perpetually identifying/ conceptualizing new methodologies organizations can employ to maintain a competitive edge in the digital space.
Senior Program Manager, Business Operations at E-Force Media Corporation
January 2008 - June 2008
-Managed the performance optimization of high-value domestic clients including NASCAR, Cadillac, and Ford.
-Provided pre-sales cycle support and integration on behalf of the client services organization.
-Performed quality control audits via List Management and targeting segments of data to optimize campaign performance.
-Partnered with the client service organization and lead meetings to ensure adequate resources were allotted to support client needs.
-Prioritized and communicated client needs to the Director of Technical Services and developed internal strategies to optimize human capital in support of organization objectives.
-Assisted with implementation of organizational initiatives including the launch and integration of a Live Call Transfer center into the List Management platform.
Program Manager, Media Engineering at Datran Media Corporation
August 2007 - January 2008
-Managed the JavaScript Pixel Email Optimization and Revenue Reconciliation program.
-Successfully integrated Datran's JavaScript Pixel with over high-value 100 client representing $5 million + in reconciled revenue.
-Functioned as the Project Lead for training of the Sales team and socializing existing clients to help familiarize them with the new technology.
-Managed project documentation, schedules, and technical development estimates
-Partnered with internal teams (Creative, Sales, and Engineering) as needed to continually optimize pixel and email performance.
Account Manager, Interactive Services at Epsilon LLC
November 2006 - August 2007
-Account lead for national and regional accounts that included a host of Fortune 500 companies which included (JP Morgan, MetLife (chair), Cigna Healthcare, Amtrak, and Pershing).
-Executed development of platform solutions for high-value international clients on the DREAM platform including campaign set-up, deployment, and automated email solutions.
-Client-centric philosophy and outstanding customer service allowed me to avert the company losing a multi-million dollar contract with a long-time client.
-Identified project scopes and media allocations (paid-search, SEO, data-acquisition, display).
-Guided the successful execution of acquisition and retention direct marketing campaigns.
-Metric Analysis for email campaigns via DREAM (Clicks, Opens, and Conversions).
-Quality assurance in support of email campaign optimization and revenue reconciliation and billing.
Account Manager, Business Development & Client Services at Accoona Corp
June 2005 - August 2006
-Developed client acquisition and retention strategies for domestic comparison search clients.
-Campaign and conversion analysis for email, search, and lead generation campaigns
-Hired and supervised Quality Control & Search Auditing staff in support of domain development.
-Developed a consortium among organizations that offered services in parallel verticals (GSI Commerce, Channel Intelligence, and Channel Advisor) and developed co-branded campaigns to maximize our collective reach.
Account Executive at Sortprice.com
2005 - 2006
Master-At-Arms at US Navy
June 2000 - June 2005
Enforced the Unoform Code of Military Justice as a member of the Naval Police Force. Duties included Anti-Terrorism Force Protection at overseas locations.
Talent Management Specialist at Foot Locker, Inc.
February 2011
o Globally and strategically aligning our Talent Management systems and processes.
o Responsible for implementing strategic initiatives in support of Global Talent Management programs spanning across Talent Acquisition, Talent Development, and Succession Planning.
o Master Systems Administrator for the Success Factors (SAP) Talent Management System; consults organization on system functionality, capabilities, and implementations.
o Managing several Success Factors (SAP) system optimization initiatives in our instance including: migration from Success Factors v.11 to v.12, partial redesign of FL's instance of the platform, and development of Pixel Perfect Talent Cards (PPTC).
o Facilitated national RFP for new Background Screening vendor and managed the technical scope, screen package development, and roll-out plan.
o System Administrator and Project Manager for Foot Locker's primary applicant tracking system (Pereless), responsible for global expansion and implementation ATS across 3.500 stores globally.
o Employee Relations: Managed on-boarding for corporate new hires and act as liaison with the various HR functions within headquarters.
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